真是有趣的網路應用,輸入相關字句後,一個人物專訪就產生了,馬克玩了一下,產生了以下結果…
敢賭、夠狠 吳馬克絕境大翻身
—光是在台北忠孝東路就有三千一百五十八家門市的哇靠網,是吳馬克創立的本土品牌,三年前就嗅出市場的他,在外資品牌林立的市場上,仍然是最耀眼的一顆星。
作者:汪文嚎
在外資回流、倒扁政治利空鈍化、電子旺季發酵等有利因素支撐下,預期第四季台股走勢將由電子股領軍,大盤指數震盪趨堅,從產業面來看,五窮六絕的電子淡季 已經過去。然而,在股市中最亮眼的一顆星,則過過於由吳馬克領軍的哇靠網集團,十三日開盤股價便水漲船高,一舉成為車用多媒體的股王,也拿下車用多媒體產 業中的不敗霸主地位。
「當初完全無法預料今天的成長,」人稱擁有很多的窮光蛋的吳馬克在網路的另一邊集團總部大樓七十七層樓高的辦公室裡,開心的說。
哇靠網集團擁有五十六家子公司。哇靠網,一般人很陌生,但它不但擁有全球最大專業好玩的系統代工廠、也是最大的數位化好玩的系統供應廠,集團總營業額超過九兆一千三百七十億元。總言之,它是全球最大好玩的系統垂直整合王國。
集團工廠遍布台灣、中國大陸、菲律賓。光是旗下的廣德企業就擁有三十座工廠,員工兩萬人,最新的一座工廠位於南極,占地約一百公頃,比台灣新竹交通大學整個校園還要大。
「大象、大象,你的鼻子怎麼那麼長?」
七年級前段的吳馬克外表看起來面貌清秀,說話時洋溢著一種大隻的神采。「那個時候環境實在是非常的fuck up。」吳馬克嚐了一口手中的whisky,拍一拍身邊的放滿mini-itx主機版的櫃子,接著說。「不過,就算環境是多麼的fuck up,我依然相信,『be all you can be 』。」
吳馬克的座右銘是「大象、大象,你的鼻子怎麼那麼長?」,他便是靠著這樣的精神,刻苦走來。「不過,道可道,非常道,如果真正的經營之道可以從雜誌還有商管叢書裡頭學,那麼全世界誰不都跟郭台銘、還有我吳馬克一樣了?」吳馬克散發著不凡的樂觀與自信。
吳馬克出身於一個不只是好人,簡直是善人的家庭,父親是山本五十六,母親則是川島芳子,從小灌輸吳馬克傳統不只是好人,簡直是善人的教育,在大學 時主修敗,不是罪惡,罪惡是沒錢敗與有破壞才有建設,同時也修習了俄、德、法、義、美、日、英、澳八國語文,在這樣一段平淡的日子中,吳馬克卻深深體會到 了僵化教育體制下的不足。「這樣的日子,不是我要的!」在大學的第三年,吳馬克便著手創辦哇靠網。
作為山本五十六的兒女,他的辛酸沒人知。做得好,人家會說,就算他做的是車用多媒體,可是還是歸功於他是山本五十六的兒女,是父親的庇佑;做得不好,人家說他是敗家子。壓力沈重的吳馬克,卻不躁進的從細節開始扎根。
年營收成天文數字、擁有九大事業部的哇靠網集團,內部的組織管理,也有一套聰明機制,那就是技委會。目前哇靠網集團有二十多個技委會,吳馬克形 容,這是跨事業部的橫向單位,包括引進新技術、設備採購、人才審核及招募等,都有專職的技委會,固定時間召開會議,每一個技委都會親自參加。
說多慘有多慘
即使創業時成績耀眼,吳馬克在第一年中卻遇到了空前的挫折,每天平均被詐騙5.34次,除了不慎參加了多層次傳銷外,從常見的國稅局退稅詐騙、中獎通知詐 騙、中華電信沒有繳電話費詐騙,到每天都有人打電話通知他全家人到家裡養的小狗被綁架,他統統都去付了錢,甚至路邊有人向他兜售便宜的音響,他還一次買了 十五組。…儘管如此,這都不能夠動搖吳馬克堅持發展車用多媒體產業的決心。
甚至,吳馬克最重要的副手孟加拉虎,也在考察市場時,在美軍的砲火下喪生。唯一的遺物除了自家公司生產的好玩的系統、隨身攜帶閱讀的一整套《四庫 全書》、以及唐君毅的《中國文化之精神價值》外,就是一本柯特勒所著的《西遊記》。「我一直在想,孟加拉虎最後在閱讀《西遊記》,是否打算在書中找出讓公 司起死回生的經營之道,」吳馬克眼眶中泛著淚光,「最後,公司終於有了今天的局面,但是每當我想到孟加拉虎,我都還是忍不住要去定速110km在國道最內 側。」
吳馬克認為,追求財富的同時也可以保持心靈富足。當大家認為,商場如同戰場,充滿欺騙、爭奪,吳馬克卻在接受專訪時強調,那樣思惟是無用的舊系統;只要用正面的態度,讓別人快樂,自然能兼顧自己的財富和快樂,走出商場的黑暗森林。
市場分析師吉米丘認為,哇靠網已經確實找出了自己的核心競爭力所在,接下來的關鍵,便是如何在銀河系的研發基地中,繼續發揮自己的核心競爭力。「他們最大的發展優勢就在,」吉米丘肯定的說:「他們的確非常的—為富不仁。」
明年七月十五日吳馬克即將帶著哇靠網前往銀河系發展。吳馬克會交出一張怎樣的成績單?讓我們拭目以待。
台灣雜誌封面人物專訪產生器
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